Adnams Southwold: Invoking the spirit of adventure Image: AdnamsĪdnams, a carrier of premium beers and spirits, infuses a fun sense of adventure into their About page. #cta-paragraph-pb#Learn how Leesa saved over $250,000 and six months of development time. With 41% of consumers choosing brands with a clear commitment to social causes, this is a brilliant distinction to showcase on their website. The quick transitions make for a seamless storytelling experience.Īfter establishing their story and quality, Leesa’s About page explains their purpose by sharing their social impact. Visitors can flip through concept, prototyping, research and testing, and the final build to learn more about each step. Scrolling down, readers encounter a section where they can flip through the different steps Leesa takes in creating a mattress. Leesa’s About page highlights the quality of their materials and process, bringing readers along on a visual journey. Their mattresses aren’t only easily shipped to your door, but as they say, they’re “meticulously designed, exceptionally comfortable.” Leesa keeps it simple at the top of the page, subtly demonstrating the portability of their mattress in a box product. Leesa: Making their products the star Image: Leesa On top of it all, they also improved conversions by 10%! 2. #cta-paragraph-pb#K-Swiss used Shogun Page Builder to speed up their development time 6X and save $100,000 while they were at it. This also adds social proof while building partnerships, as it showcases they’re open to working together. This section of their About page establishes social proof, sharing how the best of the sport use their products.įinally, their collaborations section highlights the various brands and influencers they’ve worked with. Their athletes section features various K-Swiss tennis players, including the iconic Venus Williams. This section of the About page helps establish their authority, reliability, and long history in the trade. Their brand story page goes through a timeline of events, from their founding in 1966 through different product releases, accolades, and endorsements. Their About Us page is divided into three sections: Our Story, Our Athletes, and Our Collaborations. The team at K-Swiss understands there are multiple contributors to their brand’s history. K-Swiss: Segmented stories Image: K-Swiss
Taaluma Totes: Leveraging press coverage.Future Kind: Vegan vitamins for a sustainable lifestyle.Death Wish Coffee: Clever copy and a clear-eyed mission.Hey Harper: Democratizing high-quality designer jewelry.Acadian Estates & Custom: Incorporating the service process.The Urban Writers: Putting a face on the brand.Bondi Sands: Using motion to sway visitors.
PANGAIA: A big sustainable mission with stunning visuals.Cambridge Mask Co: Highlighting the need.Adnams Southwold: Invoking the spirit of adventure.The About Us page examples below present their stories, personality, and accolades with finesse and branded page design.Ĭlick to find your favorite About Us page example: Let’s go over a few iconic About Us pages and what they do well. Start designing for freeġ9 stunning ecommerce About Us page examples #cta-visual-pb#Craft an About page that does your story justiceShare your history, vision, mission, and team with an interactive, eye-catching design. In this article, we’ll go over some of the best About Us page examples out there and break down the reasons they resonate with shoppers. One excellent way to leave a mark is through your About Us page.Ī comprehensive About Us page helps differentiate your brand, connect with your potential customers, and make you more memorable. To avoid this, it’s important to make a strong impression on every visitor. Shoppers experience your brand through a screen instead of in person, where they can touch and handle the products before making a purchase.Īs a result of this detachment, shoppers might forget your brand or even mix you up with a competitor. Ecommerce can feel a little impersonal at times.
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